We recently released our Online Shopping Search Trends Report 2013. The report analyses the key consumer online shopping search trends in 2013 based on customer searches on Junglee.com.
Some of the topline findings of the Junglee.com Online Shopping Search Trends Report 2013 are:
The Top 5 most-searched mobile phone brands in 2013 were Samsung (28.60%), Micromax (18.61%), Sony (9.99%), Nokia (9.91%), Apple (5.14%).
The Top 5 most searched PC & Tablets brands were Lenovo (12.55%), Samsung (12.17%), Micromax (10.13%), ASUS (8.86%), HP (5.91%).
The Top 5 cities that searched online the most in 2013: Delhi, Mumbai, Bangalore, Hyderabad, Chennai. Traffic from tier-2 cities and mini towns such as Pune, Gurgaon, Noida and Chandigarh also increased by over 120% Year-on-Year.
Delhiites searched the most for Home Appliances in 2013: Consumers in Kolkata searched the most for Entertainment products (Books, Music, Movies, Video Games), accounting for 62% of searches in this category. However, video games were most searched by consumers in Hyderabad.
In Chennai and Bangalore consumers searched the most for Mobile phone and Apparel accounting for more than 60% of the overall searches.
Consumers in Mumbai fancy their shoes; they accounted for 15% of searches in this category.
Most searched Books - The Oath of the Vayuputras by Amish Tripathi, Inferno by Dan Brown, and The Immortals of Meluha by Amish Tripathi. After the nomination for the Booker Prize was announced, the most searched books were The Lowland by Jhumpa Lahiri, We Need New Names by NoViolet Bulawayo & A Tale for Time Being by Ruth Ozeki whereas Luminaries by Eleanor Catton was not amongst the most popular. However, after the prize was announced, Luminaries became number one searched book while other books lost ground.
Most searched Bollywood Movies – Student of the Year, Barfi!, Aashiqui 2
Most searched Authors – Amish Tripathi, Dan Brown and Chetan Bhagat
Trending on Junglee.com: Sachin Tendulkar’s retirement announcement witnessed 11X growth in searches on him in the run up to his final test match and triggered 15X search on books related to him. The most searched books were – Sachin: A Hundred Hundreds Now by V.Krishnaswamy, Rahul Dravid and Achekar Ramakant, Sachin: Genius Unplugged by Suresh Menon, Dinesh Kumble and Muttiah Muralitharan and Sachin: Cricketer of the Century by Vimal Kumar.
Commenting on the report, Mahendra Nerurkar, General Manager, Junglee.com said, “Customers in India are increasingly adapting to online shopping. One in four online shoppers now visits a comparison shopping site before completing a purchase on a seller website. We are not only witnessing an increase in traffic from the Top 6 cities but from mini towns as well. With some of the best deals across hundreds of e-commerce websites listed on Junglee.com, our endeavor is to make it easy for customers to discover these deals in a few quick clicks. For our Sellers, our Online Shopping Search Trends Report 2013 will provide analytics and data to our sellers and help them take business decisions.”
Interested in reading more? Click here to see the Detailed Report (PDF).