Ovenderful is, quite literally, a sweet venture started by Simran Oberoi Multani, a Bangalore-based home baker who decided to take her skills to the next level and started making healthy and frill-free baked goodies for a guilt-free indulgence. Here are the top 3 things she would like to share with our readers.
Ovenderful believes that all businesses should have an overarching community purpose. Simran started as a teacher who taught baking to girls at an NGO in Gurgaon. She started her baking blog in 2011 and for the next two years, let herself realise her love for baking. It was only in 2013 that she started her own venture but she still associates with fund raisers, “I continue to actively be a part of NGO-managed fund raisers for animal welfare organizations and run my own annual bake sale fundraiser. This kind of community purpose links with my belief system and gives a business a soul.”
Finding her niche
Simran says that if you want to stand out in the crowd, you need to be unique. Simran focuses on organic and preservative-free products and no-frill tea-time accompaniments. She likes to believe that smaller moments in life - like reliving your childhood memories over tea or reading a book in a quiet corner matter more and need sweet nothings to accompany them. Simran asserts that healthy and organic food is the need of the hour. Her signature whole-wheat jaggery cake— one of her fastest moving cakes—is a testimony to this fact. She also gets requests for baking with different flours like ragi, bajra and semolina which are healthier options compared to the regular refined flour.
Love is the key ingredient
Simran says that passion is the most important in any venture—more so in food. “If you do not love what you are doing, then how are you going to be successful? Search a single thread through your heart, mind and soul and combine it with a single-minded determination - your key to success.” One thing that Simran absolutely believes in is that 'Simplicity is the ultimate sophistication.' We couldn't agree more!
Ovenderful products are available on the Junglee.com. Click here to buy them!
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