How to Make SEO Work for Your Online Business

Search engine optimization (SEO) is a powerful tool to ensure that when people search online for anything related to your business or industry, your brand or product features towards the top. In short, SEO helps you with what really matters - customer traffic. And while it can seem a bit technical at the start, break it down, and it becomes easy – and greatly rewarding. Let’s take a closer look at how SEO works.

First off, get your keywords right

It’s simple – put yourself in your customer’s position. Think - If they were looking for this stuff online, what would be the words they’d be keying in? These words are the “keywords” that need to go into your title, the initial part of your product description, and your tags. A keyword doesn’t necessarily need to be a single word – it can be a phrase, too. In fact, a lot of times, it’s easier to win in SEO using phrases (also known as long-tail keywords) as the competition is low(er).

Take this example: if you are a small business selling handmade hair accessories, you may not rank anywhere for the keyword “hair accessories”. Ask yourself- what’s your USP? Is it that they are made of cloth and soft on baby hair? Are they made of ‘felt’ like Chotee makes? Then you can add felt hair accessories for kids as your keyword. Do you specialise in making crochet hats and headgear for kids like Highknit does? Why not try handmade crochet accessories for kids and so on.

Work on a keyword-rich product title

Product titles are given the greatest importance in search, as they are generally tagged as H1 or Header 1 in a product page. So keep it relevant to your product and make sure it reflects the keywords people are most likely to type while searching for your product.

For example: if you sell jewellery designed by you, under your brand name; don’t just say “ XYZ accessories Necklace”. Say something like: XYZ accessories Citrine, and Bumblebee Jasper set in Sterling Silver Necklace”. Take pains to describe it, like our seller Flames of the forest has done.

Your product now needs a SEO-friendly description

Make this description as vivid and informative as you can. You can be as unique or abstract as you want but remember, it’s not the language, but the keywords, that will draw the google shoppers to your website. So ensure that it’s a fair mix of an interesting copy and SEO-friendly keywords. Check out Ommel’s product description.

Use Image alt tag because search engines can't recognise images

While naked eyes can see and recognise images, search engines can only identify them by the name of the image and image alt tag. This means that while you may see the image of a great vintage car, search engine will only see:

<img src=“filename.jpg” alt= “image alt text”>

And if you leave the “alt” field blank, then the search engine will have no way of identifying your image. So do add descriptive image alt to help search engine identify what your image is about.

Comment on blogs and forums

Commenting on other people’s blog is a great way to leave your trail and get a backlink. But not just this— if you share some interesting point in your comment, the readers are likely to visit your blog as well. Just make sure the site is popular and relevant to your niche and you could be generating a good amount of traffic by just commenting. To begin with, start commenting on the very blog post you are reading!

Be patient: SEO takes time to kick in

It takes time for the impact of SEO to kick in, so you will have to be patient. And if you do decide to change, start with tweaking only a couple of products (instead of all at once), so that you can notice the relative changes clearly. The important part is to keep track of the impact – did your rank on a particular keyword change? Even if the change is from page 11 to page 10, it still means that what you did is working. Keep doing more of it and you might soon be on page 1 for that keyword!    

Get help from an SEO professional

If you have the budget, outsource your SEO to a qualified professional. However, we recommend you that you only go for a company of high-repute or someone who has been personally referred by a trusted source. One reason for this is that you will have to share your confidential information and passwords with them and secondly, if they use unclean SEO practice or black hat SEO, you may get good results initially but it will backfire later. So stay away from anyone who claims to take you to the top in one month. SEO is a game in which slow and steady wins.

Did you find this article useful? Would you like to share your own SEO tips with us? Comment and let us know.

Also read:

BYBO # 1: How to Market a New Business

BYBO # 2: How to Shoot Good Product Pictures

BYBO # 3: How to Pack and Ship Well

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